Thursday, September 1, 2005

Vogue Magazine and Wal-mart?

I have always read Vogue. It began when I was 16 years old. I lived in the deep country. My mom drove an El Camino and my father worked in a factory. I am sure I had clothing from Sears and Roebuck. I found a pile of Vogue magazines in my art class in high school and I fell in love. I started reading and my unsophisticated self died a little when I cracked the spine ofa fresh issue of Vogue and was transported to a place of magic and awe...Viewing the world from a different vantage point. Vogue has always been a constant in my life, traveling through college, living in Europe, and finally settling back down in Ohio with a family. I do not own a Birken bag or shop at Tod's, but I still adore fashion and the sheer bliss it gives to me. I subscribe to Vogue because I want to escape and relish the fashion world. I want to know what is hot and what is classic and what to spend my money on this season. I want to see beautiful images.
So Sunday when I was preparing to carve out a few precious moments to myself as I had sent my boys to the park, I got a large coffee and sat down to read my Vogue September issue. I thought I was hallucinating as I opened to a full spread advertising section of Wal-mart fashions. I do not want to see Walmart adverts. I know that Walmart is on a mission to compete with Target and others that have gone mainstream of sorts, but I venture to say that it will not succeed. Walmart has a place. It is a place I may purchase diapers and household goods, and I may walk down its long aisles with my Fendi swinging from my shoulder if I please,but it is not a place that carries clothing like I see in Vogue. I want my Vogue to be true to itself. I want them to Save that ad space for an up and coming rockstar designer and give it to them at an affordable rate. And while I am on the subject of Wal-mart...What is up with the place? I feel really sicko shopping there. My mother loves Wal-mart and told me to check out diapers for Finn there. Yes, they are cheaper, but I feel like the whole idea of Walmart cheapens me. I think I have come to terms with the fact that I cannot shop there anymore...even for cheap diapers. Why should I shop/support the place where t-shirts are sold that were made by a woman making 20 cents an hour, I can't buy dirty Rap if I wanted to, and my local small business people are suffering. Ugh. But, back to Vogue. I think I may have to write a letter to the Editors and beg them to look inward. They too are perhaps being seduced and mind washed by the Mart. I need my monthly Vogue to be as true to itself as a conglomerate Conde Naste publication can be.
Doobleh-vay...

5 comments:

kate said...

maybe if wal mart gets fancy, then the wal marters will dress better. hmmm.... trading in teddy bear applique, Keds and mom jeans for hobo bags, Juicy couture and lamé.

MLT said...

i agree...and i often wonder if it is worth the effort it takes to even park at my local walmart just to get my morning star farms items at a reduced price....(but dammit, they are CHEAP!)certainly i have not and will never be seduced by the 7.77 clearance racks of white stag and jacklyn smith frocks....vogue needs a wake up call...amy, you might be just the person to do it! On the other hand, remember our disappointment when Isaac introduced his line at target....i believe the subject line of my email was "GASP!"

Anonymous said...

i am going kohl's this year. i have found myself agast after asking swanky girls where they find their fab shoes...kohl's...the suburban fashion mecca for young mom's the pooch. kj

Anonymous said...

I can bet you alot of the children you work with everyday, they and their parents go to WAL-MART, along with not carrying Fendi bag. Also how many little mouths could the price of your bag feed? Just wondered...

Amy Turn said...

wow- i have a hometown pal? thank you for enlightenment

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